One of the main sources for Entrecard continues to be their Advertising Network, and a discount rate has been applied (which is still taking place). For just $10, you'll be able to advertise throughout the network and save 65% off the regular rates. Starting at this price, you'll be able to get at least 40,000 guaranteed impressions, which is a rate of less than $.25/CPM.
The ads are based on a 125x125 pixel format, which is the most popular format currently for bloggers. Detailed stats are available for anyone who is advertising through the network.
For more details and to begin advertising through the network, click here.
Showing posts with label Advertising Network. Show all posts
Showing posts with label Advertising Network. Show all posts
Saturday, March 13, 2010
Saturday, November 21, 2009
Pricing of Entrecard Traffic
Entrecard has listed what you can get through their advertising program, and I'd like to share this information with anyone who may be interested in learning more about it.
For $25, you will receive 40,000 ad impressions across 20,000 blogs ($0.60 CPM) or 20,000 ad impressions across a targeted category ($1.20 CPM).
What do you think about these prices, and is it really worth it to advertise through the network, compared to just dropping your card on other blogs for "free?"
For $25, you will receive 40,000 ad impressions across 20,000 blogs ($0.60 CPM) or 20,000 ad impressions across a targeted category ($1.20 CPM).
What do you think about these prices, and is it really worth it to advertise through the network, compared to just dropping your card on other blogs for "free?"
Sunday, October 25, 2009
Advertising Rates on Entrecard (Under the New Ad System)
Within the new ad system (using 15% of their ad network), you can purchase advertising across all the member sites within Entrecard. I wasn't aware of this (the link is rather hidden on the homepage) mainly due to the fact that it wasn't promoted heavily. I figure they want more of the "outside" to advertise on the site, rather than purely the members.
I don't know how successful this has been - three of the ads that appear in my Sponsor Ads area are still from Entrecard. So, if this is true, they haven't enticed any long-term deals yet.
Pricing is $0.60 CPM for the entire network or $1.20 CPM for targeted categories (choose from one of over fifty categories). They will only accept 125x125 pixel advertisements, and a $25 minimum deposit is required.
The main benefits, as stated from this page are: maximum exposure and click-throughs, professional results, highly effective with detailed stats, and discounted rates.
What do you think of this pricing model (quite similar to the last time advertising was introduced) and how it is being marketed?
I don't know how successful this has been - three of the ads that appear in my Sponsor Ads area are still from Entrecard. So, if this is true, they haven't enticed any long-term deals yet.
Pricing is $0.60 CPM for the entire network or $1.20 CPM for targeted categories (choose from one of over fifty categories). They will only accept 125x125 pixel advertisements, and a $25 minimum deposit is required.
The main benefits, as stated from this page are: maximum exposure and click-throughs, professional results, highly effective with detailed stats, and discounted rates.
What do you think of this pricing model (quite similar to the last time advertising was introduced) and how it is being marketed?
Friday, October 16, 2009
Subscribe to Entrecard - Now Live!
An option to subscribe to Entrecard is now available within your account, making it easy to remove all the sponsored ads. At this time, they are still testing the new system, so it would be worthless to block just two ads.
Pricing is $5.00 per month or $48 per year (great discount to just $4.00 per month). No refunds will be provided, and this is more of a donation to the service than anything else.
I would just like to know how many people that are members of Entrecard really even thought about this membership just to remove ads and support the system?!
Pricing is $5.00 per month or $48 per year (great discount to just $4.00 per month). No refunds will be provided, and this is more of a donation to the service than anything else.
I would just like to know how many people that are members of Entrecard really even thought about this membership just to remove ads and support the system?!
Sunday, April 19, 2009
Entrecard Updates and More Revolt
The past month has been a challenge in terms of releases and revolts from members who were less than thrilled about how Entrecard handled the support requests and general issues surrounding the launches.
For one, the method of advertising through CPC (Cost/Pay Per Click) was removed with rather short notice, and some advertisers felt that there wasn't good reason for this. After all, when you pay per click, you are generally "guaranteed" a certain number of clicks, depending on how much funding you place in your account. The other method and previously-updated pricing is still intact.
Twitter Disputes Outlined on Twitter
Member are now able to withdraw their earnings for $1 per 1,000 credits, or looking at it another way, for every time they view someone else's blog or participates on the site. Many members thought that $1 was too little to start with, but as long as they are able to attract new advertisers and increase revenue, there is no reason why increased amounts won't come soon.
However, some members have not taken the time to fill out the application form, as it is not secure (HTTPS) at this time and a change to this was posted, but has not yet been changed. Others feel that the amount should be increased, before they will be willing to cash out at such low rates.
Well, that's as much as I can post about this at the moment. I won't get into the disputes/problems/questions that are occurring, as many of you are already aware of them if you visit the Forums.
For one, the method of advertising through CPC (Cost/Pay Per Click) was removed with rather short notice, and some advertisers felt that there wasn't good reason for this. After all, when you pay per click, you are generally "guaranteed" a certain number of clicks, depending on how much funding you place in your account. The other method and previously-updated pricing is still intact.
Member are now able to withdraw their earnings for $1 per 1,000 credits, or looking at it another way, for every time they view someone else's blog or participates on the site. Many members thought that $1 was too little to start with, but as long as they are able to attract new advertisers and increase revenue, there is no reason why increased amounts won't come soon.
However, some members have not taken the time to fill out the application form, as it is not secure (HTTPS) at this time and a change to this was posted, but has not yet been changed. Others feel that the amount should be increased, before they will be willing to cash out at such low rates.
Well, that's as much as I can post about this at the moment. I won't get into the disputes/problems/questions that are occurring, as many of you are already aware of them if you visit the Forums.
Tuesday, April 14, 2009
Another Testament to Entrecard Advertising
Allen Stern of Center Networks posted a more in-depth look at Entrecard advertising, with a test $25 campaign, and the results are again quite the same as other people have seen and similar to other smaller advertising networks.
Even though he didn't make any initial sales, if one person that found the site through Entrecard has bookmarked or shared the service, the ad campaign might have worked. However, if it doesn't garner any sales, it truly indicates further problems for Entrecard down the road – More than 10,000 people, potential advertisers, could have seen the post, and taken appropriate action based on their findings.
Another sign may be the fact that less and less is being "dumped" into the system each day – originally at nearly $300/day, now the amount to members is down to nearly $100 per day. If this rate continues, with the "expected" cash out still in place (1 million deleted daily), they will have to sell credits for well under $0.15 per thousand.
The campaign resulted in zero total orders - I can use this metric because my startup charges a fee and isn't based on pageviews like a blog might be. The interesting part that's not computed at this point is how many of the 550 visitors have I at least opened the door to -- meaning they will come back and order at a later date or share my service with someone else who will.Although he was using his paid service in the campaign, this might be a bad sign for bloggers and people who want to advertise a service. It signifies that people clicking ads through the Entrecard widget aren't looking to purchase anything, and that the return rate isn't that good, especially compared to larger networks, like Google AdWords, which distributes ads through their Google AdSense program.
Even though he didn't make any initial sales, if one person that found the site through Entrecard has bookmarked or shared the service, the ad campaign might have worked. However, if it doesn't garner any sales, it truly indicates further problems for Entrecard down the road – More than 10,000 people, potential advertisers, could have seen the post, and taken appropriate action based on their findings.
Another sign may be the fact that less and less is being "dumped" into the system each day – originally at nearly $300/day, now the amount to members is down to nearly $100 per day. If this rate continues, with the "expected" cash out still in place (1 million deleted daily), they will have to sell credits for well under $0.15 per thousand.
Monday, April 13, 2009
Why So Many Can Avoid Paid Advertising
This post is not meant to tell you to "drop" paid advertising, but offers some insight into what is really happening in the system and why the holes exist.
With paid advertising, there were many disputes. These were largely caused by people who are taking part in the system to get traffic and interact with other members, and did not want to make money by selling their credits. There are quite a few of these people, and there was enough of a reaction for the owner to give an answer to their pleas - to allow the "old" system to remain.
Paid advertising won't benefit everyone. This was made clear nearly from the start. Prices will be so low to start, that most will agree not to "sell out" at bottom-low prices. There are so many credits in the system, that the value is so low for each. If you figure in the most expensive blog, at more than 3,000 credits, would you even consider paying upwards of $20 (at current prices) for a daily advertisement on that blog? Most wouldn't.
The value of advertising on the blogs with paid advertisements has gone down significantly. Each day, I see fewer and fewer other blogs and site owners that are trying to place advertisements on blogs. There is simply no value in doing this, when you are getting less than half of the exposure that you once were. Rates (credits) have remained the same and haven't really decreased, so you have to "work" and save up credits longer in hopes of getting a few credits/visitors out of the ad placement.
Many of the advertisements aren't really relevant to the niches on Entrecard. Although there are blog owners placing ads for products on Entrecard, many of them don't really interest the visitors to blogs in the network. This is a reason that many have found to reject all paid ads, therefore eliminating the opportunity of their visitors seeing these ads. Some have even appeared to be controversial.
In the long-term, advertisers will continue devaluing blogs. After the cash-out feature, the blogs that have any remaining credits will likely get cash for them, then sincerely consider leaving. It takes too much work, as many would say, to be involved in the community. Unless the ad rates are increased even further, it will be difficult for new features to be added to Entrecard and continue the payout system that is set to go into place.
The community becomes stronger. I've seen a number of groups form, with people that "want the old system back," creating lists of blogs that don't accept any form of paid advertising. While we all need to make money (it costs money and time to maintain many blogs/websites), some feel that blogs should represent community and interaction more than anything. As a result, some blogs have joined together to promote the message that advertising on Entrecard blogs is "flawed."
The problems can't be fixed with extra funding. Some members have realized this, and have decided that accepting advertisements won't really do the site any good, falling in line with the other examples above.
In conclusion, the only people that really lose are the advertisers, who might not want to advertise on a network that doesn't have the level of high quality spots. Even though some people may be refusing the ads, 80% or so are approving a significant portion of them, which still accounts for a significant portion of the "5 million monthly" clickthroughs that go through the system.
If you have any other further responses to the advertisement system, please leave them in the comments area.
With paid advertising, there were many disputes. These were largely caused by people who are taking part in the system to get traffic and interact with other members, and did not want to make money by selling their credits. There are quite a few of these people, and there was enough of a reaction for the owner to give an answer to their pleas - to allow the "old" system to remain.
Paid advertising won't benefit everyone. This was made clear nearly from the start. Prices will be so low to start, that most will agree not to "sell out" at bottom-low prices. There are so many credits in the system, that the value is so low for each. If you figure in the most expensive blog, at more than 3,000 credits, would you even consider paying upwards of $20 (at current prices) for a daily advertisement on that blog? Most wouldn't.
The value of advertising on the blogs with paid advertisements has gone down significantly. Each day, I see fewer and fewer other blogs and site owners that are trying to place advertisements on blogs. There is simply no value in doing this, when you are getting less than half of the exposure that you once were. Rates (credits) have remained the same and haven't really decreased, so you have to "work" and save up credits longer in hopes of getting a few credits/visitors out of the ad placement.
Many of the advertisements aren't really relevant to the niches on Entrecard. Although there are blog owners placing ads for products on Entrecard, many of them don't really interest the visitors to blogs in the network. This is a reason that many have found to reject all paid ads, therefore eliminating the opportunity of their visitors seeing these ads. Some have even appeared to be controversial.
In the long-term, advertisers will continue devaluing blogs. After the cash-out feature, the blogs that have any remaining credits will likely get cash for them, then sincerely consider leaving. It takes too much work, as many would say, to be involved in the community. Unless the ad rates are increased even further, it will be difficult for new features to be added to Entrecard and continue the payout system that is set to go into place.
The community becomes stronger. I've seen a number of groups form, with people that "want the old system back," creating lists of blogs that don't accept any form of paid advertising. While we all need to make money (it costs money and time to maintain many blogs/websites), some feel that blogs should represent community and interaction more than anything. As a result, some blogs have joined together to promote the message that advertising on Entrecard blogs is "flawed."
The problems can't be fixed with extra funding. Some members have realized this, and have decided that accepting advertisements won't really do the site any good, falling in line with the other examples above.
In conclusion, the only people that really lose are the advertisers, who might not want to advertise on a network that doesn't have the level of high quality spots. Even though some people may be refusing the ads, 80% or so are approving a significant portion of them, which still accounts for a significant portion of the "5 million monthly" clickthroughs that go through the system.
If you have any other further responses to the advertisement system, please leave them in the comments area.
Sunday, April 12, 2009
Advertising Experiment through Entrecard
Justin Germino of Dragon Blogger did an experiment in which he purchased $10 worth of advertising to see the level and quality of traffic you can receive.
In summary, it brought 526 clicks, 78,590 impressions, and had a click through rate of 0.0067. Other factors may go into play, but it appears as though the rates are fairly average, if not slightly below average for Entrecard advertising.
Read the full post for additional details.
In summary, it brought 526 clicks, 78,590 impressions, and had a click through rate of 0.0067. Other factors may go into play, but it appears as though the rates are fairly average, if not slightly below average for Entrecard advertising.
Read the full post for additional details.
Saturday, April 11, 2009
Ad Prices Double
In a logical step to manage the number of paid ads, the prices have doubled, as illustrated below:
Even at the new rates, advertising is still targeted towards bloggers and hasn't seen a huge increase in price, especially if you are advertising a service/blog that is able to get a conversion/multiple conversions.
If you are a paid advertiser, the difference to your account balance has been doubled - if you had $10 in your account, you now have $20, to adjust for the decrease in clicks/appearance of your ad that would have been present under the previous pricing grid.
Performance Upgrades: As a small side note, performance upgrades have been made, with other fixes coming soon - possibly dealing with the reported paid ads that are making it through without prior consent from the blog/site owner(?).
- CPM - .60 to 1.20
- CPC - .04 to .08
Even at the new rates, advertising is still targeted towards bloggers and hasn't seen a huge increase in price, especially if you are advertising a service/blog that is able to get a conversion/multiple conversions.
If you are a paid advertiser, the difference to your account balance has been doubled - if you had $10 in your account, you now have $20, to adjust for the decrease in clicks/appearance of your ad that would have been present under the previous pricing grid.
Performance Upgrades: As a small side note, performance upgrades have been made, with other fixes coming soon - possibly dealing with the reported paid ads that are making it through without prior consent from the blog/site owner(?).
Monday, April 6, 2009
Additional Updates on Ad System
The "beta" system released to all members is now in its third day and there are still problems. However, some of the bug fixes on Dashboard approvals have been made. users with category or blog limits were being shown ads to approve that the ad network would never display. This may have been the reason for so many ads being placed into the Dashboard, without a user's prior consent.
Additional settings have been added to the Advertisement Settings page, which are already turned off by default.
You can now view the cut that Entrecard users will be getting from the paid ads sold, currently at around $1,000. This is certainly a good start, meaning that since the release of the advertising system, $300 has been made per day. Certainly not high enough to support withdrawals by all the members that want it, but once this gets worked out, maybe it will allow people to earn from the system that really want to.
Additional clarifications and updates will posted as they become available. I want to emphasize that this new system is a major change and I certainly wasn't happy about how it was released and haven't seen any changes to support a "better" opinion of upcoming plans.
If you'd like to learn anything specific about the system, please let me know. This will help benefit the community.
Additional settings have been added to the Advertisement Settings page, which are already turned off by default.
You can now view the cut that Entrecard users will be getting from the paid ads sold, currently at around $1,000. This is certainly a good start, meaning that since the release of the advertising system, $300 has been made per day. Certainly not high enough to support withdrawals by all the members that want it, but once this gets worked out, maybe it will allow people to earn from the system that really want to.
Additional clarifications and updates will posted as they become available. I want to emphasize that this new system is a major change and I certainly wasn't happy about how it was released and haven't seen any changes to support a "better" opinion of upcoming plans.
If you'd like to learn anything specific about the system, please let me know. This will help benefit the community.
Sunday, April 5, 2009
The New Ad System - Leave Feedback, Thoughts, etc.
The new ad system has been launched and has been available for quite a number of hours. I'd like to hear some additional feedback from members other than what has been posted in the forums.
New Entrecard Homepage
The consensus that I am receiving is that members weren't quite ready for the sudden change and are expecting "something" in return for displaying paid ads on their site. If you were expecting direct payment like AdSense or any other network, you couldn't be further from wrong. Credits are the backing of the system and that won't change. Read the forums, read the blog posts, and you'll find that they are planning (and this has been in the works since the initial plans) and it will explain that they need funding, they need to reduce the number of credits in the system.
Don't assume that just because you can't see any improvements that they aren't being made. As I previously stated, it costs a ton of money to operate the site and without that, it wouldn't exist. How many other online services do you know that remained in operating for more than a year with no premium/paid/sponsored service (although Entrecard did initially have some rounds of funding)? Not many that I can think of. Entrecard could have turned into a spam site if it had been purchased for ~$100,000 earlier and you wouldn't be receiving a single valid click through to your site and everyone that you met through the site would no longer be available for instant, easy contact.
Just because it says that you are a "beta tester" doesn't mean that tests haven't already been done. Think about the new changes as a way to balance the "world economy." It'll take a lot of work and testing to see what needs to be done and tweaked to get everything right. It'll take some expenses form the members and advertisers before you see any return. If you kept tabs on updates from the lead developer and administration, you would have noticed that updates were posted concerning bug fixes throughout the day and last week when the first rounds of updates/introductions were made.
Don't get ahead of yourself and assume that this model won't work. Yes, some of the numbers concerning cash out rates and amount needed for advertising and such might not have had the most testing involved when coming up with an exact figure, but you aren't the one in charge of the site, making the tough decisions.
How long did it take you to make your first thousand dollars with your blog when you added advertisement options? You could equate this to the amount required for Entrecard, but much, much higher. Assuming there have already been about fifteen advertisers site-wide, that means that roughly $150 has been spent. At the current rates, that'll barely purchase a few members' credits. They need to accumulate much more than that (at least a week's worth of earnings) before they can even start to consider the cash out rates (which I see as being at least half of what they were being sold directly through the site).
Remember this key fact - your blog is not a permanent part of the Entrecard network. Although you probably can't deal with the fact that these changes are happening, there is always the option of canceling your account or immediately removing the widget. I'm not saying that you should do this, but some members tend to think that their blog was started as a result of Entrecard, instead of their natural love for writing, sharing thoughts with other bloggers, and maintaining a part of them, online. Secondly, you are still in control of paid advertisements. You are under "no obligation" to approve or conversely, deny all paid ads that come through your account. This has been a commitment by the staff at Entrecard and with this change, that philosophy and motto has not changed.
Conclusion
Some of the facts may be harsh for you to deal with, but they are there. Please leave your feedback about the new system. I will be expanding the homepage of this blog to accommodate the large influx of new posts published here today and will be answering questions to the best of my ability as I can see the concerns that some are having.
Do you think these changes will help in the long-term or simply add to the number of "spam" blogs that have been entering the system?
The consensus that I am receiving is that members weren't quite ready for the sudden change and are expecting "something" in return for displaying paid ads on their site. If you were expecting direct payment like AdSense or any other network, you couldn't be further from wrong. Credits are the backing of the system and that won't change. Read the forums, read the blog posts, and you'll find that they are planning (and this has been in the works since the initial plans) and it will explain that they need funding, they need to reduce the number of credits in the system.
Don't assume that just because you can't see any improvements that they aren't being made. As I previously stated, it costs a ton of money to operate the site and without that, it wouldn't exist. How many other online services do you know that remained in operating for more than a year with no premium/paid/sponsored service (although Entrecard did initially have some rounds of funding)? Not many that I can think of. Entrecard could have turned into a spam site if it had been purchased for ~$100,000 earlier and you wouldn't be receiving a single valid click through to your site and everyone that you met through the site would no longer be available for instant, easy contact.
Just because it says that you are a "beta tester" doesn't mean that tests haven't already been done. Think about the new changes as a way to balance the "world economy." It'll take a lot of work and testing to see what needs to be done and tweaked to get everything right. It'll take some expenses form the members and advertisers before you see any return. If you kept tabs on updates from the lead developer and administration, you would have noticed that updates were posted concerning bug fixes throughout the day and last week when the first rounds of updates/introductions were made.
Don't get ahead of yourself and assume that this model won't work. Yes, some of the numbers concerning cash out rates and amount needed for advertising and such might not have had the most testing involved when coming up with an exact figure, but you aren't the one in charge of the site, making the tough decisions.
How long did it take you to make your first thousand dollars with your blog when you added advertisement options? You could equate this to the amount required for Entrecard, but much, much higher. Assuming there have already been about fifteen advertisers site-wide, that means that roughly $150 has been spent. At the current rates, that'll barely purchase a few members' credits. They need to accumulate much more than that (at least a week's worth of earnings) before they can even start to consider the cash out rates (which I see as being at least half of what they were being sold directly through the site).
Remember this key fact - your blog is not a permanent part of the Entrecard network. Although you probably can't deal with the fact that these changes are happening, there is always the option of canceling your account or immediately removing the widget. I'm not saying that you should do this, but some members tend to think that their blog was started as a result of Entrecard, instead of their natural love for writing, sharing thoughts with other bloggers, and maintaining a part of them, online. Secondly, you are still in control of paid advertisements. You are under "no obligation" to approve or conversely, deny all paid ads that come through your account. This has been a commitment by the staff at Entrecard and with this change, that philosophy and motto has not changed.
Conclusion
Some of the facts may be harsh for you to deal with, but they are there. Please leave your feedback about the new system. I will be expanding the homepage of this blog to accommodate the large influx of new posts published here today and will be answering questions to the best of my ability as I can see the concerns that some are having.
Do you think these changes will help in the long-term or simply add to the number of "spam" blogs that have been entering the system?
Benefits of CPM/CPC Network for Advertisers + Walkthrough
There were some questions that Entrecard members had when placing an ad, and this may be a problem if the site wants to attract advertisers from outside the network. The main problem was the initial sign-up process, so I created a test/demo account and will try to address the problems.
Step 1: Go to the Entrecard homepage, and then got to the area that displays: For Advertisers (New!!).
This is what is displayed:
– Self-service advertising.
– Reach across tens of thousands of blogs.
– Target more than fifty vertical niches and categories.
– CPM rates from .30 to .60.
– CPC rates from .02 to .04.
Step 2: Click Sign up as an advertiser! and then proceed from there, filling in essential information such as your username and password.
Skip to Step 3 now if you wish (terms/details listed below).
Information: Guidelines, Terms, and Conditions for Advertisers
– All ads will be approved first by the Entrecard staff, and second by the individual bloggers publishing your ads.
– Sites that advertisers are placing adverts on are required to place their ad-serving widget within one page-down of the top of their blog.
– High standards must be followed when placing ads on any site in the network.
Unsuitable/Not Permitted Advertisements
– The following ads are not permitted: male enhancement ads, adult-themed ads, any ad that links to a site with nudity, gambling or casino ads, ads for drugs, ads that link to sites selling prescription drugs, ads using images of scantily clad women, ads that are offensive, unprofessional, in poor taste, etc., ads for sites that are part of money-making schemes, and so on.
– Absolutely NO ADS/IMAGES or LINKS/SITES will be permitted that have the content listed above on them.
– You must change your link or image to a suitable one, or you will then have to request a refund after thirty days.
Approval Process, Publishers, and Some Guarantees
– No guarantees are made as to how many publishers approve your ad.
– Publishers/bloggers will approve most, if not all, advertisements within 24 hours, often more frequently. The number of people approving your ad versus denying it is your approval ratio.
Campaign Targeting and Redirecting
– Redirects are allowed for targeting and tracking purposes only.
– You may never change the target of the redirect after your campaign is approved by the staff. The end-target of the campaign must be the same for the duration of the campaign as it was approved initially. No refund will be given for accounts that do not follow this rule.
Creating a Successful Campaign
– Be sure that you select a category that is somewhat relevant to your site, or it won't be viewed by the right group of people and your ad will be displayed on less blogs due to a lower approval ratio.
– Advertisement designs that are more attractive and professional will see higher approval ratios and more clicks.
– The target links that have been targeted to the specific categories and are blogs themselves will be seen and clicked through more often than traditional websites or sites that aren't really relevant to the site.
– Type of site - don't advertise sites that themselves aren't professionally done or don't have content that people are looking for.
As an advertiser, at this time, you don't have control over what specific sites you target, as you could (in many cases) target members of the site directly for this opportunity. There are plans in the future to allow more targeted advertisements, but for now they are by category and site-wide only. Therefore, you could be displaying ads on sites that have thousands of visitors per day or some with just a few.
Refunds
All sales are final, therefore refunds cannot be given. Test a campaign by filling out all details, other than adding funds to your account.
Reports
Advanced reports will be given from the dashboard of your advertiser account. The number of impressions, clicks, and more will be displayed in this area.
Funding and Purchasing Advertisements
Funding is done through PayPal. First add funds to your account, then add more to continue your campaign. Choose CPM or CPC based on what item/blog you are planning on advertising through the network and your budget/plan.
All Campaigns Start in Paused Mode
Due to this, you will have to start or pause the campaign as long as you have funds in your account. Campaigns will be paused when you run out of money in your account.
Step 3: You will be greeted with a Dashboard area for managing your account upon signing in.
To the left, you have an overview of your balance and campaigns. There are links to increase the balance in increments: $10, $25, $50, $100, $250, $500, $1000, etc. You can view previous transactions by clicking the appropriate link/button.
Campaigns will be listed below, from which you can view archived/previous campaigns or quickly update the currently running campaigns.
To the right, you can see the Ratecard, which has the rates as follows:
– CPM (Cost Per 1,000 Impressions): $0.30 across the entire network and $0.60 when targeting specific categories.
– CPC (Cost Per Click): $0.02 across the entire network and $0.04 when targeting specific categories.
Step 4: Creating your first campaign.
Click the "New Campaign" link under the Current Campaigns area on the Dashboard. This will bring up a new page with several options and configuration settings.
First, select an image (JPG/PNG - no GIFs or animated ads), a target URL, whether your advert is a direct link to an established blog, whether you want to display only in spots in the same category, which category you are targeting, and your payment (per impression or per click).
You're done! All you have to do at this point is go back to the Dashboard (you should be automatically redirected/given the option), and then you can "start" the campaign. Your balance will gradually decrease, depending on the number of clicks or impressions.
Step 1: Go to the Entrecard homepage, and then got to the area that displays: For Advertisers (New!!).
This is what is displayed:
– Self-service advertising.
– Reach across tens of thousands of blogs.
– Target more than fifty vertical niches and categories.
– CPM rates from .30 to .60.
– CPC rates from .02 to .04.
Step 2: Click Sign up as an advertiser! and then proceed from there, filling in essential information such as your username and password.
Skip to Step 3 now if you wish (terms/details listed below).
Information: Guidelines, Terms, and Conditions for Advertisers
– All ads will be approved first by the Entrecard staff, and second by the individual bloggers publishing your ads.
– Sites that advertisers are placing adverts on are required to place their ad-serving widget within one page-down of the top of their blog.
– High standards must be followed when placing ads on any site in the network.
Unsuitable/Not Permitted Advertisements
– The following ads are not permitted: male enhancement ads, adult-themed ads, any ad that links to a site with nudity, gambling or casino ads, ads for drugs, ads that link to sites selling prescription drugs, ads using images of scantily clad women, ads that are offensive, unprofessional, in poor taste, etc., ads for sites that are part of money-making schemes, and so on.
– Absolutely NO ADS/IMAGES or LINKS/SITES will be permitted that have the content listed above on them.
– You must change your link or image to a suitable one, or you will then have to request a refund after thirty days.
Approval Process, Publishers, and Some Guarantees
– No guarantees are made as to how many publishers approve your ad.
– Publishers/bloggers will approve most, if not all, advertisements within 24 hours, often more frequently. The number of people approving your ad versus denying it is your approval ratio.
Campaign Targeting and Redirecting
– Redirects are allowed for targeting and tracking purposes only.
– You may never change the target of the redirect after your campaign is approved by the staff. The end-target of the campaign must be the same for the duration of the campaign as it was approved initially. No refund will be given for accounts that do not follow this rule.
Creating a Successful Campaign
– Be sure that you select a category that is somewhat relevant to your site, or it won't be viewed by the right group of people and your ad will be displayed on less blogs due to a lower approval ratio.
– Advertisement designs that are more attractive and professional will see higher approval ratios and more clicks.
– The target links that have been targeted to the specific categories and are blogs themselves will be seen and clicked through more often than traditional websites or sites that aren't really relevant to the site.
– Type of site - don't advertise sites that themselves aren't professionally done or don't have content that people are looking for.
As an advertiser, at this time, you don't have control over what specific sites you target, as you could (in many cases) target members of the site directly for this opportunity. There are plans in the future to allow more targeted advertisements, but for now they are by category and site-wide only. Therefore, you could be displaying ads on sites that have thousands of visitors per day or some with just a few.
Refunds
All sales are final, therefore refunds cannot be given. Test a campaign by filling out all details, other than adding funds to your account.
Reports
Advanced reports will be given from the dashboard of your advertiser account. The number of impressions, clicks, and more will be displayed in this area.
Funding and Purchasing Advertisements
Funding is done through PayPal. First add funds to your account, then add more to continue your campaign. Choose CPM or CPC based on what item/blog you are planning on advertising through the network and your budget/plan.
All Campaigns Start in Paused Mode
Due to this, you will have to start or pause the campaign as long as you have funds in your account. Campaigns will be paused when you run out of money in your account.
Step 3: You will be greeted with a Dashboard area for managing your account upon signing in.
To the left, you have an overview of your balance and campaigns. There are links to increase the balance in increments: $10, $25, $50, $100, $250, $500, $1000, etc. You can view previous transactions by clicking the appropriate link/button.
Campaigns will be listed below, from which you can view archived/previous campaigns or quickly update the currently running campaigns.
To the right, you can see the Ratecard, which has the rates as follows:
– CPM (Cost Per 1,000 Impressions): $0.30 across the entire network and $0.60 when targeting specific categories.
– CPC (Cost Per Click): $0.02 across the entire network and $0.04 when targeting specific categories.
Step 4: Creating your first campaign.
Click the "New Campaign" link under the Current Campaigns area on the Dashboard. This will bring up a new page with several options and configuration settings.
First, select an image (JPG/PNG - no GIFs or animated ads), a target URL, whether your advert is a direct link to an established blog, whether you want to display only in spots in the same category, which category you are targeting, and your payment (per impression or per click).
You're done! All you have to do at this point is go back to the Dashboard (you should be automatically redirected/given the option), and then you can "start" the campaign. Your balance will gradually decrease, depending on the number of clicks or impressions.
Saturday, April 4, 2009
FAQs on the New Advertisement System
Listed below are some FAQs commonly asked by people throughout the forums, on the release post, and elsewhere. I hope to have cleared up some of the more common questions (to my best knowledge) and give some more input into the system.
Follow-up questions can be added in the comments of this post or can be targeted directly to the Entrecard staff.
Links
Simply put, Entrecard needs to make money. Sometimes people think that the site has very little cost to operate and add new features. According to the figures posted by phirate, it cost more than $7,000 to create the Entrecard Market and $12,000+ per year for the hosting and systems required to keep the site accessible, even under heavy load. Even though the site does did sell advertising on the main page, the earnings weren't high enough to balance the hosting and extra earnings (for payments to moderators, coders, and the rest of the staff, including the owner) weren't high enough, either.
How will the new system benefit me/my blog?
There shouldn't be major changes if you were already a part of the network and approving ads from other members before. Now, you'll see a "Paid Ads" area beneath the Entrecard Ads in the Dashboard area. You can approve or deny them as you wish, and then they will begin appearing on your blog.
Approving ads for placement on your blog will improve the site, as you are contributing cash (albeit somewhat indirectly) to the site. At rates between $0.02 and $0.04 per click depending on whether you target a specific category or the entire network, the cash will go into a "chest" where earnings will eventually be "distributed" back to members. At this time, the cashout service will be available by next week (or later, depending on the amount earned).
Denying ads ultimately means that you do not want Entrecard to make money nor do you want to accept any forms of advertisements on your site (you should never have joined up for Entrecard, as all ads, even those purchased with credits, are technically ads). This may appear a bit harsh, but is the reality.
What are the immediate benefits of accepting paid ads?
Right now, absolutely none. Until the earnings from ads have grown, you won't see any immediate benefits. Down the road, the option to cash out credits for cash will be looked at as many as the answer to reducing the number of credits in their account without advertising, although some still do not want to go down this path. Even further down the road, new features and integration into other services will be released. Again, even the smallest of improvements to the site cost a lot of capital, in both time and monetary expenses.
You can continue approving or denying regular ads as you wish.
Do I get penalized for rejecting a paid ad?
Not right now. Perhaps down in the road, you will be limited by the number of cash out options you have or additional features, as you aren't "helping" them earn money, but for the mean time, you can deny all the ads or approve them all, depending on how you feel about paid ads appearing on your site.
From the start, and even now, you are free to control what is displayed through your widget. This is unlike every other service on the Internet, including even the more traditional advertising formats.
Please Note: Accounts that have not logged in and approved/denied ads, their ad queues will automatically begin displaying on their widget, as per the normal settings.
Ads not displaying/errors?
Any browser with adblock or some form of blocking will not display the URL that is delivering the ads will render the area black or blank, depending on the particular area/error.
Email notifications aren't arriving.
They won't at this time. In the future, a survey email/option set may be introduced to help you see the paid ads that have been sent to your Dashboard.
There are more paid ads than regular/non-paid ads. What am I doing wrong!?
You haven't done anything wrong. Under normal market conditions, this will be normal, as advertisers are sending their ads across entire vertical channels (ex. Blogging Resources/Tips) or the entire site. Previously, you could only advertise to single blogs at a time, and now you're seeing ads that have been sent to thousands of blogs at a time. This may balance out in the future, but if trends continue, you'll be seeing more paid ads versus regular ads in your Dashboard.
I don't want to/cannot see paid ads.
If you are a part of the Today.com blog network and do not/cannot see the paid ads, then go into the Advert Settings area of your profile and make sure that the "Allow paid ads only if explicitly approved by you" is checked. Otherwise, ads may automatically approve or be approved without prior permission.
All I see on blogs I visit are paid ads.
It may appear this way at this time because with the ~50/50 split of advertisers to regular advertisements, the new ads may appear more frequently, and in some cases, more than the regular ads. As some of the members of the site have purchased ads using their regular banner ad, you won't see any difference. If you hover over the ad, the last part of the link will appear as &type=entrecard or &type=paid.
Will the number of "credit" advertisers decrease?
It's too early to tell for sure. However, I think that those without large budgets or extra cash to spend on paid adverts will probably still stick to dropping and advertising for free. After all, that is what Entrecard was from the start and will (hopefully) always stick to as its main benefit against other services.
In an ideal market, the credit value of all advertisements will decrease by 50%, although this probably won't happen in this case. When people see the paid advertisements on the widget, they might not be that influenced by the values and still advertise on the blog. More demand will be fore the sites that aren't accepting paid ads - 100% of the ads will be shown for Entrecard members' ads.
The reason for no dual-layout option.
Some members insisted on a widget that was split with a regular banner and a paid ad. Even though Entrecard has several options for blogs, depending on the size of the blog's sidebar, more people choose the smallest one, which fits best in smaller sidebars and nearly anywhere. This would have meant less room (less than a 125x125 ad) for advertisers, and would have failed in the end.
Conclusion - In the next post, I'll be discussing the benefits to advertisers, some more long-term prospects, and further along,t he new homepage.
Follow-up questions can be added in the comments of this post or can be targeted directly to the Entrecard staff.
Links
- FAQs on Paid Ads (Late Forum Post)
- Blog Post
- Initial Reaction
Simply put, Entrecard needs to make money. Sometimes people think that the site has very little cost to operate and add new features. According to the figures posted by phirate, it cost more than $7,000 to create the Entrecard Market and $12,000+ per year for the hosting and systems required to keep the site accessible, even under heavy load. Even though the site does did sell advertising on the main page, the earnings weren't high enough to balance the hosting and extra earnings (for payments to moderators, coders, and the rest of the staff, including the owner) weren't high enough, either.
How will the new system benefit me/my blog?
There shouldn't be major changes if you were already a part of the network and approving ads from other members before. Now, you'll see a "Paid Ads" area beneath the Entrecard Ads in the Dashboard area. You can approve or deny them as you wish, and then they will begin appearing on your blog.
Approving ads for placement on your blog will improve the site, as you are contributing cash (albeit somewhat indirectly) to the site. At rates between $0.02 and $0.04 per click depending on whether you target a specific category or the entire network, the cash will go into a "chest" where earnings will eventually be "distributed" back to members. At this time, the cashout service will be available by next week (or later, depending on the amount earned).
Denying ads ultimately means that you do not want Entrecard to make money nor do you want to accept any forms of advertisements on your site (you should never have joined up for Entrecard, as all ads, even those purchased with credits, are technically ads). This may appear a bit harsh, but is the reality.
What are the immediate benefits of accepting paid ads?
Right now, absolutely none. Until the earnings from ads have grown, you won't see any immediate benefits. Down the road, the option to cash out credits for cash will be looked at as many as the answer to reducing the number of credits in their account without advertising, although some still do not want to go down this path. Even further down the road, new features and integration into other services will be released. Again, even the smallest of improvements to the site cost a lot of capital, in both time and monetary expenses.
You can continue approving or denying regular ads as you wish.
Do I get penalized for rejecting a paid ad?
Not right now. Perhaps down in the road, you will be limited by the number of cash out options you have or additional features, as you aren't "helping" them earn money, but for the mean time, you can deny all the ads or approve them all, depending on how you feel about paid ads appearing on your site.
From the start, and even now, you are free to control what is displayed through your widget. This is unlike every other service on the Internet, including even the more traditional advertising formats.
Please Note: Accounts that have not logged in and approved/denied ads, their ad queues will automatically begin displaying on their widget, as per the normal settings.
Ads not displaying/errors?
Any browser with adblock or some form of blocking will not display the URL that is delivering the ads will render the area black or blank, depending on the particular area/error.
Email notifications aren't arriving.
They won't at this time. In the future, a survey email/option set may be introduced to help you see the paid ads that have been sent to your Dashboard.
There are more paid ads than regular/non-paid ads. What am I doing wrong!?
You haven't done anything wrong. Under normal market conditions, this will be normal, as advertisers are sending their ads across entire vertical channels (ex. Blogging Resources/Tips) or the entire site. Previously, you could only advertise to single blogs at a time, and now you're seeing ads that have been sent to thousands of blogs at a time. This may balance out in the future, but if trends continue, you'll be seeing more paid ads versus regular ads in your Dashboard.
I don't want to/cannot see paid ads.
If you are a part of the Today.com blog network and do not/cannot see the paid ads, then go into the Advert Settings area of your profile and make sure that the "Allow paid ads only if explicitly approved by you" is checked. Otherwise, ads may automatically approve or be approved without prior permission.
All I see on blogs I visit are paid ads.
It may appear this way at this time because with the ~50/50 split of advertisers to regular advertisements, the new ads may appear more frequently, and in some cases, more than the regular ads. As some of the members of the site have purchased ads using their regular banner ad, you won't see any difference. If you hover over the ad, the last part of the link will appear as &type=entrecard or &type=paid.
Will the number of "credit" advertisers decrease?
It's too early to tell for sure. However, I think that those without large budgets or extra cash to spend on paid adverts will probably still stick to dropping and advertising for free. After all, that is what Entrecard was from the start and will (hopefully) always stick to as its main benefit against other services.
In an ideal market, the credit value of all advertisements will decrease by 50%, although this probably won't happen in this case. When people see the paid advertisements on the widget, they might not be that influenced by the values and still advertise on the blog. More demand will be fore the sites that aren't accepting paid ads - 100% of the ads will be shown for Entrecard members' ads.
The reason for no dual-layout option.
Some members insisted on a widget that was split with a regular banner and a paid ad. Even though Entrecard has several options for blogs, depending on the size of the blog's sidebar, more people choose the smallest one, which fits best in smaller sidebars and nearly anywhere. This would have meant less room (less than a 125x125 ad) for advertisers, and would have failed in the end.
Conclusion - In the next post, I'll be discussing the benefits to advertisers, some more long-term prospects, and further along,t he new homepage.
The New Advertising System - First Thoughts
Today, paid ads began appearing in the accounts of all Entrecard members. Some people freaked out, although it has been at least three weeks since the initial announcement was made regarding the new system and the new potential for both members and those who want to advertise their site or services through the network.
Due to the large number of questions and problems that have been on the minds of members (including myself), I waited a few time for the initial dust to settle and see what happened, how the Entrecard staff would be dealing with the problems, and more. As you might well know, few questions were answered initially and some still haven't been answered.
This will be the first post in a series of using the advertising system, what it means, and more. You can follow these posts and any new ones by clicking on the Advertising Network label/tag at the bottom of the post.
My Initial Thoughts
Timing - It probably wasn't the best idea for the staff to roll out the system on the weekend. It means that some members probably would have seen the new system much more quickly than if it had been rolled out during the week, and bugs would have been exposed to more members at once - most of the members have more time to "drop" cards on the weekend than during the week.
Prior Insight - No one really knew what to expect from the new system until it was rolled out, quite quickly at that. How were members to know what to do when they saw the new ads within their Dashboard? How could they see what ads that had approved or denied?
Bugs and Errors - While I didn't see too much out of the ordinary, I am sure that some other members weren't seeing the intended ads/banners while the new system was being implemented. This really is in the control of the developers and staff, although the person on the front-end could have been using a script or browser that didn't render something correctly, etc. Again, this is minor at this time, since they are still reportedly working on bugs and the errors.
Overall, I think the new system will work in the long-term, but I have to see how many advertisers there are on average coming into each blog, and how well the entire network views these ads.
This post was kept short, as it is just my initial reaction - look for more upcoming posts on the new system. Please don't forget to follow this blog via Twitter or Subscribe via RSS to stay on top of Entrecard news.
Due to the large number of questions and problems that have been on the minds of members (including myself), I waited a few time for the initial dust to settle and see what happened, how the Entrecard staff would be dealing with the problems, and more. As you might well know, few questions were answered initially and some still haven't been answered.
This will be the first post in a series of using the advertising system, what it means, and more. You can follow these posts and any new ones by clicking on the Advertising Network label/tag at the bottom of the post.
My Initial Thoughts
Timing - It probably wasn't the best idea for the staff to roll out the system on the weekend. It means that some members probably would have seen the new system much more quickly than if it had been rolled out during the week, and bugs would have been exposed to more members at once - most of the members have more time to "drop" cards on the weekend than during the week.
Prior Insight - No one really knew what to expect from the new system until it was rolled out, quite quickly at that. How were members to know what to do when they saw the new ads within their Dashboard? How could they see what ads that had approved or denied?
Bugs and Errors - While I didn't see too much out of the ordinary, I am sure that some other members weren't seeing the intended ads/banners while the new system was being implemented. This really is in the control of the developers and staff, although the person on the front-end could have been using a script or browser that didn't render something correctly, etc. Again, this is minor at this time, since they are still reportedly working on bugs and the errors.
Overall, I think the new system will work in the long-term, but I have to see how many advertisers there are on average coming into each blog, and how well the entire network views these ads.
This post was kept short, as it is just my initial reaction - look for more upcoming posts on the new system. Please don't forget to follow this blog via Twitter or Subscribe via RSS to stay on top of Entrecard news.
Subscribe to:
Posts (Atom)