Thursday, January 21, 2010

Entrecard Traffic Continues to Dive

While traffic isn't the whole story behind Entrecard, the more traffic flowing through the network, the more traffic you will likely see on your own sites. According to Compete, which I've used in the past to judge how much traffic Entrecard is seeing, traffic fell nearly 12% during the month of December, resulting in a yearly change of 30.29% and 87% across all the subdomains.

Entrecard Traffic - January 2010

According to the traffic receives, which is the subdomain/server the ads/widget are served from, about 905,000 unique visitors were served. Now, none of the traffic is exact, and they could certainly be reporting higher numbers, but the trends are right in front of you.

Last year, the site was serving nearly two million visitors, traffic declined dramatically from March to June, and leveled off (compared to the height of the decline) through November, and if current trends continue, there will be another 150,000 visitor drop this month (January).

In the end, have you noticed traffic from Entrecard declining or are these figures not representative of what the network is still serving?

Entrecard Now Allows "Regular" Sites

As per a recent blog announcement, it is now possible for everyone to join Entrecard, no matter what type of site they have. Because comments are closed on the announcement post, I don't have a broad picture of how members are reacting, but I am open to comments here.

Rather than placing the bloggers at the forefront of the site, now they are putting users at the front. While this can be positive for the long-term success of the site in terms of welcoming new members, it might have an adverse effect on the bloggers of the site who aren't just a member to increase traffic. I briefly glanced over the twenty or so sites that have joined under the new "sites" category in the Browser, and many of them are forums and other community-based sites.

The only issue I would have with the new inclusion policies would be if they didn't screen the sites, and many affiliate sites or those with very little content would enter. As long as they maintain quality sites entering the network, there shouldn't really be a problem.

In addition, when you look at all "regular" sites, they are quite similar to blogs, however they don't allow comments for each post, or they don't display posts in a reverse-chronological order. Overall, very little issues should arise over this change.

What are your thoughts on this? Please share them in the comments area below.