Justin Germino of Dragon Blogger did an experiment in which he purchased $10 worth of advertising to see the level and quality of traffic you can receive.
In summary, it brought 526 clicks, 78,590 impressions, and had a click through rate of 0.0067. Other factors may go into play, but it appears as though the rates are fairly average, if not slightly below average for Entrecard advertising.
Read the full post for additional details.
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