Entrecard has listed what you can get through their advertising program, and I'd like to share this information with anyone who may be interested in learning more about it.
For $25, you will receive 40,000 ad impressions across 20,000 blogs ($0.60 CPM) or 20,000 ad impressions across a targeted category ($1.20 CPM).
What do you think about these prices, and is it really worth it to advertise through the network, compared to just dropping your card on other blogs for "free?"
If you haven't already become a member of Entrecard, now is the best time, as you will earn 200 free credits just for joining!
October wasn't a good month for Entrecard. Unique visitors dropped by nearly 7% in the month, with a drop of about 2% in total visits. Traffic remains fairly high, but you can see the progression in traffic declines.
Coming off a high of more than 1.7 million visitors in March, traffic is now at 1.1 million, and ranking is down 200+ sites.
While these figures can't really be viewed as 100% accurate, they can still give a good idea of the overall direction of site site - down. Not enough updates were provided, and the 15% reservation for their own ads also didn't appear to have a significant increase in their own traffic, but perhaps for new members, it did.
Additionally, you can't view this traffic as Entrecard's own, as it is a representation of clicks and views, as they serve the widget through their site. Perhaps the amount of traffic on the entire network has been decreasing at a fast rate, too.
What do you think about this decline?
Coming off a high of more than 1.7 million visitors in March, traffic is now at 1.1 million, and ranking is down 200+ sites.
While these figures can't really be viewed as 100% accurate, they can still give a good idea of the overall direction of site site - down. Not enough updates were provided, and the 15% reservation for their own ads also didn't appear to have a significant increase in their own traffic, but perhaps for new members, it did.
Additionally, you can't view this traffic as Entrecard's own, as it is a representation of clicks and views, as they serve the widget through their site. Perhaps the amount of traffic on the entire network has been decreasing at a fast rate, too.
What do you think about this decline?
The Entrecard widget was designed to make it easy for others to advertise on your site and for other bloggers to earn credits/attract the blog owner to visit their site in return. However, like all bloggers, you need to increase traffic, and Entrecard's traffic can be optimized further if you follow some basic steps.
- Place the widget in an area that everyone can see it. Typically, this will be above the fold (or within 1300 pixels of the top of the page.
- Don't include too many images near the widget, or it will be harder to find when someone scrolls down your page.
- Explain to your readers what Entrecard is and how they could benefit, including a link near your widget.
- Don't necessarily use the word "ad" near the widget. People don't usually click on anything with this word, so use something more friendly like "friends" or "follow blogger." Hopefully you get the idea.
- Ensure your theme doesn't break the widget. I've noticed a few blogs that have un-responsive widgets, which are preventing the rest of the site from loading. Obviously, you are doing a disservice to your blog advertisers and those who visit your blog looking to drop.
I hope these tips have helped you, and they should address some of the issues that I've noticed across some of the blogs on Entrecard. What other tips could you suggest to increase click-through rate for either advertisers or bloggers?
Within the new ad system (using 15% of their ad network), you can purchase advertising across all the member sites within Entrecard. I wasn't aware of this (the link is rather hidden on the homepage) mainly due to the fact that it wasn't promoted heavily. I figure they want more of the "outside" to advertise on the site, rather than purely the members.
I don't know how successful this has been - three of the ads that appear in my Sponsor Ads area are still from Entrecard. So, if this is true, they haven't enticed any long-term deals yet.
Pricing is $0.60 CPM for the entire network or $1.20 CPM for targeted categories (choose from one of over fifty categories). They will only accept 125x125 pixel advertisements, and a $25 minimum deposit is required.
The main benefits, as stated from this page are: maximum exposure and click-throughs, professional results, highly effective with detailed stats, and discounted rates.
What do you think of this pricing model (quite similar to the last time advertising was introduced) and how it is being marketed?
I don't know how successful this has been - three of the ads that appear in my Sponsor Ads area are still from Entrecard. So, if this is true, they haven't enticed any long-term deals yet.
Pricing is $0.60 CPM for the entire network or $1.20 CPM for targeted categories (choose from one of over fifty categories). They will only accept 125x125 pixel advertisements, and a $25 minimum deposit is required.
The main benefits, as stated from this page are: maximum exposure and click-throughs, professional results, highly effective with detailed stats, and discounted rates.
What do you think of this pricing model (quite similar to the last time advertising was introduced) and how it is being marketed?
You can now purchase Entrecard credits for half the price, they can be found on this page. However, it is slightly harder to compare the value, as the interval has also changed, as follows:
- 4,000 Credits - $12.00
- 6,000 Credits - $23.20
- 16,000 Credits - $44.80
- 32,000 Credits - $84.40
- 64,000 Credits - $166.40
Have you ever purchased credits through this manner?
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