Tuesday, June 30, 2009

Phase II for Entrecard

Entrecard is preparing to go into what they coin as Phase II. A "general" account will be introduced, making it easier for people without blogs to purchase items from the Marketplace. Not only this, but it would limit the number of credits being created out of thin air, as is currently taking place.

Incentivized offers, better known as affiliate offers, will allow members to receive more credits for helping the site. I don't know whether the earnings will go back to the fund for paying out to reduce the number of credits, but at the very least, they may be going to the monthly hosting fees.

At this time, the cashout rate will remain the same ($1 for every 1,000 credits). Since closing the doors for third-party advertisers, they haven't been able to raise enough funding to increase this amount. Even at the current rate, they are having a hard time paying all the members.

The network that used to be ideal for bloggers that were looking to increase their traffic and new readers is turning more into a "cash-producing" site, as the focus is less on getting new bloggers and more on helping the bloggers earn credits, which aren't really great for anything other than purchasing products, which may be appealing to some, but not the entire community.

Friday, June 19, 2009

No News, New Traffic Figures

On the Entrecard front, nothing new has occurred over the past few months, and there is really no reason to post here unless there is. There has since been a mass exodus of the program, as people don't see any real benefits to using it anymore. No new, large blogs have entered the network and advertising sales aren't at the level they should be for long-term prosperity.

A new monetization model, sponsored/affiliated offers have been introduced, although nearly all of the profit goes into running the site, and not back to the members as originally intended. We'll see what happens next.

In terms of traffic, I am simply stating facts, and do not want to imply the direction that Entrecard is going, but through this, there is clear evidence that it is going down.

Between May and June, as well as previous months (June data isn't in until the second week of July), traffic unique visitors dropped by more than 8% and total visits dropped by about 21.5%, and when you have totals between 1.5 and 3 million, this is fairly significant – more than 100,000 per month. However, it is still ranked fairly well compared to all sites, at 1,262, but at one point, it was within the top 1,000 sites worldwide.