Thursday, May 20, 2010

Small Update: Weekly Stat Emails

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Recently, Entrecard began sending out weekly stats emails with a few stats on how many Entrecard credits are in your account as well as links to visit your account. These emails contain a prominent link to unsubscribe from the weekly email.

In the future, I would like to see more stats sent through this email (like how many credits were earned during the week, for example).

New Entrecard Reviews Area

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Entrecard has recently improved the "details" page associated with each website on the network. The changes include a tabbed interface, split into a "reviews," "dropped cards," "favorites," "blogs," and "similar blogs" tabs.

Even though one of your visitors may not be a member of Entrecard, they can still leave a review of your site if they sign into Facebook or Twitter.

Another way that this tool can be integrated into your site is using the "Is this your site?" link, which brings up a listing of HTML images you can embed into your blog's sidebar to let others review your site.

What do you think of these features?

Friday, April 23, 2010

Entrecard's Traffic Rebounds in March

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For the first time in several months, Entrecard managed to increase traffic, at least according to Compete.com, a service which is heavily US-based and measures traffic indirectly. These changes come after some fairly significant changes to the credit system at Entrecard.

Entrecard - March 2010 Traffic Information

Unique visitors during the month of March rose 6.98% to 881,278, although total visitors were down 1,777,126, a modest decline, at 5.64%. Against all other sites ranked by Compete, it is number 2,042, a rise of one versus the previous month.

EntreCredits.com to Launch Soon

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According to a recent blog post on Entrecard, a new credit-based system will be put in place. It will be designed to complement and expand Entrecard, although few details are being released at this point.

EntreCredits.com

More than likely, it'll tie into other programs (similar to how it was used in conjunction with OIO Publisher), where users can integrate the system onto their blogs (or other sites).

Let me know what you think of this proposed opportunity.

Thursday, April 15, 2010

Entrecard Highlights Main Reasons to Join

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On the main page of the Entrecard site, you can now find the top reasons to join Entrecard, and they have been highlighted in a list. Please see the main page of Entrecard or enlarge the image below.

Thursday, March 25, 2010

Just a Friendly Reminder About New Terms

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Who This Affects: All Entrecard members

If you have more than 100,000 credits in any of your accounts (whether they're linked or not), you must reduce this number within the next week (by March 31, 2010) or you will risk having your credits reduced to be within the new terms.

In addition, you will no longer be able to sell credits through the Marketplace or through any other method after this time.

These changes have gone into effect to help eliminate the users who do not spend credits and to increase the value of the credits across the network.

For more details, see the Official Entrecard Blog.

Saturday, March 13, 2010

New Entrecard Marketplace Launched

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The new Entrecard Marketplace, which wasn't launched too long ago, replaces the old marketplace that was built into the site. The look and format of the site is quite similar to other online marketplaces, like Craigslist. You will be able to manage advertisements and products being sold through the site.

A content is currently being run to help promote the new Marketplace, with up to 100,000 up for grabs - all you need to do is post an ad and create a blog post about the marketplace. 2,000 credits will be given to anyone who does this - only fifty people will be able to participate. Simply email Entrecard the link to your blog post.



Another major change with the new Marketplace is the ability to sell Entrecard credits through the Market. One of the main concerns that still exists with the new Marketplace is that members will devalue the credits. In order to restrict this from happening, they have limited to accounts to just 100,000 credits. All accounts with more than this number of credits will have their credits removed from their account on March 31st, so now is the time to spend them.

For more details about the Market, please see the FAQ page.

What do you think about the new Market? Please let me know in the comments area below.

Advertisement Rates on the Entrecard Network - Just $10

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One of the main sources for Entrecard continues to be their Advertising Network, and a discount rate has been applied (which is still taking place). For just $10, you'll be able to advertise throughout the network and save 65% off the regular rates. Starting at this price, you'll be able to get at least 40,000 guaranteed impressions, which is a rate of less than $.25/CPM.

The ads are based on a 125x125 pixel format, which is the most popular format currently for bloggers. Detailed stats are available for anyone who is advertising through the network.

For more details and to begin advertising through the network, click here.

Entrecard's January Traffic Information

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Many of the "traffic exchanges" out there depend on a lot of traffic flowing through the network in order for visitors to see the most success. Entrecard's traffic has continued to dive, although it hasn't been quite as drastic during the month of January as during previous months.

In review, the total number of unique visitors was down 3.12% to 962,793 visitors, drawing in 2,415,814 visits, which just happened to be up 14.57% on a month-to-month basis. The ranking of the site dropped three to 1,909, which also wasn't as drastic as previous months.

Entrecard - January Traffic

The biggest percentage of referring sites came from Blogger, Google, and Facebook, which represented nearly a third of the traffic.

While this traffic information was from January, February's traffic information should become available within the next few days from Compete.

Entrecard Virtual Currency Platform

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Entrecard has released a new Developer Platform, which has been designed to make trading and exchanging Entrecard credits easy for developers who have or want to create an online product. The key benefits, as listed on their virtual currency page, include being able to connect directly with anyone using EntreCredits, you will be able to keep all credits earned form your application, and you can sell your credits for cash and keep 100% of the sale.

Anyone who wants to develop for the system and fully integrates it into their application will receive 50,000 EntreCredits. It is suggested that you have a familiarity with PHP and OAuth in order to develop for the platform.

Please see their blog post for more details.

Entrecard Cleaning up Virus-Infested Blogs

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Over the past few weeks, Entrecard has been removing a lot of blogs from their network that have been "infested" with viruses and malware-type content. The main types of content blocked through use of their Terms of Service include: pop-up ads, redirections, outdated blogs, and non-English blogs. If you have blogs with any of these, there is a good chance that your site will be reported from another member or from an administrator at Entecard.

These changes are welcome, but it would have been much better if there had been a more sustainable approach taken, in order to avoid the larger problems that occurred as a result of a non-proactive approach.

Have you been able to notice that the network has been cleaned up?

Thursday, January 21, 2010

Entrecard Traffic Continues to Dive

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While traffic isn't the whole story behind Entrecard, the more traffic flowing through the network, the more traffic you will likely see on your own sites. According to Compete, which I've used in the past to judge how much traffic Entrecard is seeing, traffic fell nearly 12% during the month of December, resulting in a yearly change of 30.29% and 87% across all the subdomains.

Entrecard Traffic - January 2010

According to the traffic adn.entrecard.com receives, which is the subdomain/server the ads/widget are served from, about 905,000 unique visitors were served. Now, none of the traffic is exact, and they could certainly be reporting higher numbers, but the trends are right in front of you.

Last year, the site was serving nearly two million visitors, traffic declined dramatically from March to June, and leveled off (compared to the height of the decline) through November, and if current trends continue, there will be another 150,000 visitor drop this month (January).

In the end, have you noticed traffic from Entrecard declining or are these figures not representative of what the network is still serving?

Entrecard Now Allows "Regular" Sites

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As per a recent blog announcement, it is now possible for everyone to join Entrecard, no matter what type of site they have. Because comments are closed on the announcement post, I don't have a broad picture of how members are reacting, but I am open to comments here.

Rather than placing the bloggers at the forefront of the site, now they are putting users at the front. While this can be positive for the long-term success of the site in terms of welcoming new members, it might have an adverse effect on the bloggers of the site who aren't just a member to increase traffic. I briefly glanced over the twenty or so sites that have joined under the new "sites" category in the Browser, and many of them are forums and other community-based sites.

The only issue I would have with the new inclusion policies would be if they didn't screen the sites, and many affiliate sites or those with very little content would enter. As long as they maintain quality sites entering the network, there shouldn't really be a problem.

In addition, when you look at all "regular" sites, they are quite similar to blogs, however they don't allow comments for each post, or they don't display posts in a reverse-chronological order. Overall, very little issues should arise over this change.

What are your thoughts on this? Please share them in the comments area below.