Sunday, November 1, 2009

Increasing Click-through to Your Widget

The Entrecard widget was designed to make it easy for others to advertise on your site and for other bloggers to earn credits/attract the blog owner to visit their site in return. However, like all bloggers, you need to increase traffic, and Entrecard's traffic can be optimized further if you follow some basic steps.
  1. Place the widget in an area that everyone can see it. Typically, this will be above the fold (or within 1300 pixels of the top of the page.
  2. Don't include too many images near the widget, or it will be harder to find when someone scrolls down your page.
  3. Explain to your readers what Entrecard is and how they could benefit, including a link near your widget.
  4. Don't necessarily use the word "ad" near the widget. People don't usually click on anything with this word, so use something more friendly like "friends" or "follow blogger." Hopefully you get the idea.
  5. Ensure your theme doesn't break the widget. I've noticed a few blogs that have un-responsive widgets, which are preventing the rest of the site from loading. Obviously, you are doing a disservice to your blog advertisers and those who visit your blog looking to drop.
I hope these tips have helped you, and they should address some of the issues that I've noticed across some of the blogs on Entrecard. What other tips could you suggest to increase click-through rate for either advertisers or bloggers?

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