Sunday, October 18, 2009

September Entrecard Traffic Up Slightly

Taking a look at Entrecard's traffic, you'll find that it was up slightly for the month, but is down nearly half since its peak in the January to March period during this year, when unique visitors were over 1.7 million and total visitors were over 4.4 million. During September, traffic figures rose about 2.3%, to 1.2 million visitors, but total visitors were down nearly 5%.

September Traffic for Entrecard

I expect next month's traffic to be quite a bit lower unless something is done to combat the people who are quickly leaving the service and not staying on the site.

Something interesting to note, however, is the number of visitors not going to the Entrecard site. According to the sub-domains feature of Entrecard, about 6,700 visitors went to the website during the month of September, while the rest of the traffic (1.1 million unique visitors) came from serving advertisements (at

If these figures are anywhere near correct, this may be one of the reasons why Entrecard stopped offering advertisements on their blog and main page - the amount of traffic on their blog/website is extremely low. The only reason the site is even considered in the top 1,500 sites is because of the number of advertisements it serves.

Let's assume there are 26,000 legitimate sites within the network (an average of 500 sites per category). I'm sure that there are less than this, as there are only about thirty "expensive" sites, which are the primary users of the service at this time. There are quite a bit of sites within the 384-1024 credit/day range, with traffic of these blogs in the 3-10K range/monthly.

The most popular/highest costing site on Entrecard at this point receives about 14K visitors per month/45K total visits. It also means that the average Entrecard user (assuming all traffic is from Entrecard) visited the site three times during the month).

Apart from these higher-trafficked sites, the average site on Entrecard receives about 42 visitors per month. Again, this is assuming my estimates are correct, and they may not be - I am open up to discussion and dispute on this if more accurate figures can be proven.

There simply isn't any reason why traffic will increase during the next month across the network, and the main reason traffic will drop in the future will be when the more higher-trafficked sites begin leaving the service. Compete's traffic may be really wrong, as Quantcast estimates traffic at 61.2K, coming off of a maximum of 95.2K since the beginning of Entrecard. However, approximately 90% of the traffic is from "," similar to Compete. I'd assume these figures are low, as "100%" of traffic is from the U.S., which it definitely isn't.

Please lave your thoughts on some of these figures, especially if you can add more specific information about the traffic and return that can be expected from the site.

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