Tuesday, September 22, 2009

Sponsors Will Appear Across 15% of Impressions

Beginning next Monday, Entrecard will begin displaying their own advertisements on 15% of all page views/impressions. For example, if you have a blog that receives a hundred thousand impressions/page views per month, their ad(s) will display on 15,000 of them. The main reason behind this is for them to make some money (they can't keep the service running for free, after all!).

Some users have become concerned, although it is a far cry from the previous system, in which 50% or more of the views were not for their sponsors that paid through the credit system.

We'll just have to see how this impacts the overall market. Obviously, it may very well force the cost of advertising down again, as there won't be as many page views up for grabs.

The post with this announcement can be found here.

1 comment:

John | English Wilderness said...

Obviously I'm going to pay 15% less for ads. I'm already paying 50% less due to no longer receiving a credit from drops on my blog.

Hopefully Entrecard will have the sense to keep spammy / offensive ads out.