Sunday, July 19, 2009

Entrecard Has Been Acquired by ZipRunner Inc.

On July 16th, it was announced that Entrecard was acquired by ZipRunner Inc., an investment company that has been working with online businesses for a number of years. Entrecard, which was started nearly two years ago, has seen a number of challenges develop as its user base has grown drastically and a revenue program had to be introduced.

Much of the old staff will still be working at Entrecard, advising the new owners on the direction that the site should take and ironing out all the details. However, the difference is now in the extra support and funding that can be channeled through the site.

The CEO of ZipRunner posted the following on the blog:
Furthermore, ZipRunner is prepared to take Entrecard to the next level. We have carefully read blog comments and the help desk to gain a better understanding of users’ concerns. We value our Entrecard users and we intend to address your comments and to provide you with the best blogging service possible.
Personally, I don't know the exact direction that the site will go in after this acquisition. Most likely they'll put enough funding into the site to keep it open and possibly turn a profit.

In order to turn the profit and make some income on their purchase, they are likely going to invite more advertisers into the system, and this won't please its current members, but changes will certainly have to be made.

I'll be posting any new updates here.

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