Tuesday, June 30, 2009

Phase II for Entrecard

Entrecard is preparing to go into what they coin as Phase II. A "general" account will be introduced, making it easier for people without blogs to purchase items from the Marketplace. Not only this, but it would limit the number of credits being created out of thin air, as is currently taking place.

Incentivized offers, better known as affiliate offers, will allow members to receive more credits for helping the site. I don't know whether the earnings will go back to the fund for paying out to reduce the number of credits, but at the very least, they may be going to the monthly hosting fees.

At this time, the cashout rate will remain the same ($1 for every 1,000 credits). Since closing the doors for third-party advertisers, they haven't been able to raise enough funding to increase this amount. Even at the current rate, they are having a hard time paying all the members.

The network that used to be ideal for bloggers that were looking to increase their traffic and new readers is turning more into a "cash-producing" site, as the focus is less on getting new bloggers and more on helping the bloggers earn credits, which aren't really great for anything other than purchasing products, which may be appealing to some, but not the entire community.

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